With 8 years of experience in analysis, strategic design and visual communication, I turn raw data into actionable insights and strategies that work in the real world.
I'm Fernando, a specialist in turning complex data into visual, actionable strategies. Over 8 years at Unicred, I grew from operational to strategic roles, learning that the best results come from where rigorous analysis, smart design and clear communication meet.
My work connects three pillars: data that makes sense, design that persuades and strategy that works in the real world. Whether I'm building a dashboard that changes how your team works or developing a positioning that sets your brand apart, my goal is always measurable impact.
I don't believe in generic solutions. Every company is unique, with its own context, culture and challenges. That's why my process starts with deep listening. Then comes the analysis. And finally, execution that actually works.
I understand both the technical side (SQL, Python, Power BI) and the creative side (design, branding, communication)
8 years solving real problems in an institutional environment, with measurable impact
I don't deliver features, I deliver results. Every project starts with the "why"
Five complementary areas of expertise that deliver complete solutions.
Interactive dashboards, spreadsheet automation, SQL modelling and management reports that turn data into decisions.
Visual identity, landing pages, corporate websites and UI/UX, with every pixel designed to communicate and convert.
Strategic campaigns with professional setup, continuous optimisation and clear reporting to scale results.
Content planning, post creation, community management and metrics that prove the return.
Process mapping, workflow automation with Make/Zapier/n8n and system integration via API.
Explore my areas of work and see practical examples of how I turn challenges into results.
Interactive Power BI dashboard with sales team performance indicators, including the sales funnel, conversion rates and targets by region. Used by 100+ employees for daily decision-making.
Automated weekly report generation in Python, consolidating data from multiple sources into visual analyses emailed to senior management.
Exploratory analysis of Brazilian public data (IBGE, Datasus, Transparency Portal), published on GitHub with interactive visualisations and data storytelling.
Extract, transform and load pipeline from multiple sources (APIs, CSVs, legacy databases) into a central data warehouse, with automatic scheduling and failure monitoring.
Open-source apps published on GitHub, with real data and automated deploys. Every project runs live: click to explore.
Complete analysis of the Brazilian financial system with public Central Bank data: profitability, banking concentration, credit, interest rates, an interactive geographic map (D3.js) and a comparison between banks and credit cooperatives. Monthly data collection automated with GitHub Actions.
Automated pipeline that extracts fiscal data for 26 Brazilian state capitals (IBGE/SICONFI), turns it into indicators and presents it in a dashboard with 14 years of history.
Economic indicators dashboard: US dollar, Selic, CDI, IPCA, IGP-M, INPC and savings rates, with multi-axis charts, dynamic selectors and automatic daily updates from BCB/SGS.
Monitor of 20 stocks on Brazil's B3 exchange with near real-time quotes from Brapi.dev, sector filters, intraday charts (TradingView), P/E details and market indicators.
Interactive dashboard for Brazil's 2026 top football league, with live standings, stats by round, market values (Transfermarkt) and automatic daily updates via GitHub Actions.
Complete severance pay calculator under Brazilian labour law, with 2026 INSS/IRRF tables, 5 termination types, a 12-month projection, PDF export and dark/light mode.
Interactive environment to practise SQL with real data from Brazil's Transparency Portal. PostgreSQL running 100% in the browser via PGlite (WebAssembly), with 10 progressive challenges and a schema explorer.